Revenues are earned by drop-in customers that want to play, as well as by selling monthly memberships to the center. You can also market laser tag games to corporate clients, schools, and clubs, and create special packages that include laser tag games, food, and beverages for corporate and social functions like birthday parties.
Additionally, many operators of laser tag centers also create team leagues and monthly tournaments and give away prizes to the winners. Of course you will also want to have a concession counter on site and sell related products, such as promotional clothing and equipment to bolster sales. The initial objective when you first open is to get as many people as possible to come out and try the game, as a great number of these people will return as regular customers. To accomplish this, give away two-for-one play coupons, and create joint promotions with other businesses in the community.
The question every new business owner wants answered is “how much money can will I make?” It’s impossible to answer that question exactly.
What we can tell you is that laser tag is a viable business with significant income opportunity. There are facilities around the world grossing in excess of $1,000,000 USD annually on their laser tag. There are also many laser tag operators who do much less than that.
What you make depends on you…your management…your marketing…your energy and passion. Operating a successful business is much more than a great idea.
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